Why real estate videography makes Realtors stand out.
In the dynamic world of real estate, staying ahead of the competition is key to success. In recent years, one powerful tool has emerged as a game-changer for real estate professionals: videography. Realtors who harness the potential of video marketing set themselves apart and gain a significant edge in the market.
Here are the top 3 reasons why every realtor should be using videography in their business!
1. Increased Online Visibility
Incorporating real estate videography into marketing efforts showcases a realtor's tech-savvy approach to real estate. Buyers often prefer working with agents who embrace modern technologies, as it signifies their commitment to providing the best service and staying ahead in a competitive market. A survey by the California Association of Realtors (CAR) revealed that 77% of homebuyers believe their realtor should use the latest technology. Using videography demonstrates tech-savvy professionalism to meet this expectation.
2. Demonstrates Tech Savviness
In today's digital age, a strong online presence is crucial. Video content, when shared on platforms like YouTube, Facebook, and Instagram, tends to garner more views, likes, shares, and comments compared to static images. This increased engagement not only attracts potential buyers but also improves a realtor's online visibility. Video content on social media platforms like Facebook tends to receive 12 times more shares than text and image posts combined, as reported by HubSpot. This highlights the increased visibility and engagement potential of video marketing.
3. Time Efficiency for Buyers and Sellers
Video tours save time for both buyers and sellers. Prospective buyers can virtually "visit" multiple properties without physically traveling to each one, which is especially valuable for out-of-town buyers. For sellers, video tours can help filter out less serious buyers, leading to more efficient and productive showings. This time-saving benefit can make the buying and selling process smoother for everyone involved. Zillow's research revealed that 73% of homebuyers would consider purchasing a property without physically visiting it if a video tour was available. This statistic illustrates the time-saving benefits of video tours for both buyers and sellers.
Incorporating video marketing into real estate practices not only differentiates realtors from their peers but also provides a versatile tool to engage, inform, and captivate potential buyers. Whether it's showcasing unique features, telling compelling stories, or offering virtual open houses, videography empowers realtors to stand out and succeed in the ever-evolving real estate industry.
Here are 2 examples that display the power of real estate videography
